Tag Archives: advertising

Tech Journal #8: Advertising

22 May

To get started, I’m going to use the Glam network and the Shopsense advertising networks to generate ad revenue, but what I’m really looking forward to is integrated advertising. Hearst just this month became the first publisher other than AOL to use the Picetela ad unit. It allows advertisers to almost completely take over the […]

Why Business Models Matter

23 Feb

In “Why Business Models Matter” Joan Magretta helps entrepreneurs separate what seem like cut-and-dry business terms from the stories behind them. I found the failures of online grocers and Priceline Webhouse club particularly illuminating. If the business owners had put themselves in the shoes of the key partners and all of the customers served—consumers and […]

Advertising Models

19 Feb

It is encouraging that other entrepreneurs are finding ways new ways to serve advertisers. Providing market intelligence seems like a scary, nebulous concept in terms of actual implementation, but when you think about it simplistically—a quick opt-in poll, for example—it seems much more manageable. When I first conceived of “Stylepol” (let’s just call it that […]