Tech Journal #1: Video

3 Apr

What video does for a start-up comes down to more than just engagement and story—it raises the overall quality of a site. I think even if you can do a successful promo video, users will see your site as a professional endeavor. Right now, I’m not sure what kind of video I’ll have on the […]

Prelim Technology Plan

20 Mar

What you are providing, in tech terms: -A way for users to create their own slideshows with premium content. A way to embed a slideshow on social networks and your own blog/tumblr. -A profile page and archive of saved content. -A Digg model: a blog organized by most popular, newest, and your interests. Are you […]

Hulu Marketing Strategy

12 Mar

Hulu’s initial channel design was “dual distribution” (pg. 9, Note on Marketing Strategy) “‘When Hulu was nothing more than a set of slides, we questioned whether we should be a destination site or syndicate content. We decided to not make a bet one way or the other — we did both.’” — Andy Forsell, Hulu’s […]

How InStyle is Solving the Problem

10 Mar

OK…let’s revert back to business #1. I will continue to do the iheariwant blog and maybe even figure out something with Hunch API, but for class, let’s just stick to idea #1. Here is how InStyle is trying to make celebrity photos social: And when you click into it: So you actually vote in the […]

To Reader, or Not to Reader?

6 Mar

When Zinio was first conceived by Kevin B. McCurdy in the late ’90s it was not an application that made it possible to read magazines digitally on a computer. “[McCurdy] quickly sketched out a rough diagram of a flat, hand-held screen that displayed a magazine.”

Hunch Says Google News is a Newspaper

3 Mar

Guh? /

Proving the Thesis

1 Mar

Poking around on Billboard Biz this morning and came across this piece on homemade goods powerhouse Etsy partnering with musicians: “…today Etsy announced a new partnership with Chaz Budnick, better known as indie musician Toro Y Moi. In advance of the release of the new Toro Y Moi album, out February 22, Etsy will sell […]

News Reading and Consumption

27 Feb

TC, male, 40s, newsreader and blogger: “Twitter has become the first place that news breaks….It helps that there is very little spam. If there is ever spam it will ruin it.” Not only does this survey bring to light many of the differences between what readers think is a problem and what the media thinks […]

The Problem, Revisited.

26 Feb

So after much deliberation I’ve decided to change projects. I still hope to do the style poll site—I think it’s a problem that has yet to be solved, and might be a very good business proposition and investment for a large photo agency like Getty. The more I think about it, the more I think […]

Why Business Models Matter

23 Feb

In “Why Business Models Matter” Joan Magretta helps entrepreneurs separate what seem like cut-and-dry business terms from the stories behind them. I found the failures of online grocers and Priceline Webhouse club particularly illuminating. If the business owners had put themselves in the shoes of the key partners and all of the customers served—consumers and […]