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Strategy

30 Apr

One line that really struck me from Porter’s reading “What is Strategy” was: “Commonly, the threats to strategy are seen to emanate from outside a company because of changes in technology or the behavior of competitors. Although external changes can be the problem, the greater threat to strategy often comes from within.” It seems basic, […]

Hulu Marketing Strategy

12 Mar

Hulu’s initial channel design was “dual distribution” (pg. 9, Note on Marketing Strategy) “‘When Hulu was nothing more than a set of slides, we questioned whether we should be a destination site or syndicate content. We decided to not make a bet one way or the other — we did both.’” — Andy Forsell, Hulu’s […]

To Reader, or Not to Reader?

6 Mar

When Zinio was first conceived by Kevin B. McCurdy in the late ’90s it was not an application that made it possible to read magazines digitally on a computer. “[McCurdy] quickly sketched out a rough diagram of a flat, hand-held screen that displayed a magazine.”

News Reading and Consumption

27 Feb

TC, male, 40s, newsreader and blogger: “Twitter has become the first place that news breaks….It helps that there is very little spam. If there is ever spam it will ruin it.” Not only does this survey bring to light many of the differences between what readers think is a problem and what the media thinks […]

Why Business Models Matter

23 Feb

In “Why Business Models Matter” Joan Magretta helps entrepreneurs separate what seem like cut-and-dry business terms from the stories behind them. I found the failures of online grocers and Priceline Webhouse club particularly illuminating. If the business owners had put themselves in the shoes of the key partners and all of the customers served—consumers and […]

Market Research Questions

23 Feb

1. What does my target audience want to do with my content? – Do they want to just look at pictures? – Do they want to share pictures? – Do they want product recommendations with those pictures? – Do they want editorial with that content? 2. How segmented is my target audience? – What do […]

What Problem Am I Solving?

19 Feb

The problem Stylepol solves is two-fold: For consumers: There is no way to organize and share your favorite celebrity style photos with your friends online. User-experience on current celebrity style sites is not great. Stylesight blows them out of the water with its database and UI. nymag.com comes close with its Fashion Week galleries: For […]

Advertising Models

19 Feb

It is encouraging that other entrepreneurs are finding ways new ways to serve advertisers. Providing market intelligence seems like a scary, nebulous concept in terms of actual implementation, but when you think about it simplistically—a quick opt-in poll, for example—it seems much more manageable. When I first conceived of “Stylepol” (let’s just call it that […]

Politico: Understanding Your Business Model

16 Feb

What strikes me about the initial Politico launch is how little understanding John Harris and Jim VandeHei had of online business models. “The revolution—” as a few of us heard from On the Media‘s Bob Garfield last night, “will not be monetized.” Twitter isn’t making money. Facebook isn’t making money. Influential, yes; valuable, absolutely; but monetizable…maybe? […]