Archive | February, 2011

News Reading and Consumption

27 Feb

TC, male, 40s, newsreader and blogger: “Twitter has become the first place that news breaks….It helps that there is very little spam. If there is ever spam it will ruin it.” Not only does this survey bring to light many of the differences between what readers think is a problem and what the media thinks […]

The Problem, Revisited.

26 Feb

So after much deliberation I’ve decided to change projects. I still hope to do the style poll site—I think it’s a problem that has yet to be solved, and might be a very good business proposition and investment for a large photo agency like Getty. The more I think about it, the more I think […]

Why Business Models Matter

23 Feb

In “Why Business Models Matter” Joan Magretta helps entrepreneurs separate what seem like cut-and-dry business terms from the stories behind them. I found the failures of online grocers and Priceline Webhouse club particularly illuminating. If the business owners had put themselves in the shoes of the key partners and all of the customers served—consumers and […]

Market Research Questions

23 Feb

1. What does my target audience want to do with my content? – Do they want to just look at pictures? – Do they want to share pictures? – Do they want product recommendations with those pictures? – Do they want editorial with that content? 2. How segmented is my target audience? – What do […]

Style.com, we have a problem.

22 Feb

This was a nice tweet to wake up to this morning, courtesy of a mentor of mine, Hearst consultant Rachel Masters, former Ning-er and founder of Red Magnet Media: Rachel Masters (@masters212) 2/22/11 1:29 AM Not sure why Style.com doesn’t have Twitter connect. Would be nice to tweet the runway fashions you adore. @_STYLEdotCOM doesn’t […]

What Problem Am I Solving?

19 Feb

The problem Stylepol solves is two-fold: For consumers: There is no way to organize and share your favorite celebrity style photos with your friends online. User-experience on current celebrity style sites is not great. Stylesight blows them out of the water with its database and UI. nymag.com comes close with its Fashion Week galleries: For […]

Advertising Models

19 Feb

It is encouraging that other entrepreneurs are finding ways new ways to serve advertisers. Providing market intelligence seems like a scary, nebulous concept in terms of actual implementation, but when you think about it simplistically—a quick opt-in poll, for example—it seems much more manageable. When I first conceived of “Stylepol” (let’s just call it that […]

Tech Assignment #1: What is it?

19 Feb

Please describe your business: StylePol.com is a celebrity style site that organizes and curates photos based on user-preference. The tagline: “The #1 site for celebrity style…as decided by you.” Identify the actual “product” of the business The product is a website (or app…?) with a social celebrity photo gallery. It serves as a community for […]

Politico: Understanding Your Business Model

16 Feb

What strikes me about the initial Politico launch is how little understanding John Harris and Jim VandeHei had of online business models. “The revolution—” as a few of us heard from On the Media‘s Bob Garfield last night, “will not be monetized.” Twitter isn’t making money. Facebook isn’t making money. Influential, yes; valuable, absolutely; but monetizable…maybe? […]

How Soon Will AI Change Our World?

15 Feb

I just thought of Drani reading this Times article on Watson, the IBM computer playing Jeopardy! this week. “Ms. Ho is a 21st-century version of a traditional newspaper wire editor. Instead of gut and instinct, her decisions on which articles to put on the Yahoo home page are based on the cues generated by the […]